Liu Jo, the result of a pragmatic and concrete entrepreneurial vision, was conceived in 1995 from the intuition and creativity of Marco Marchi and has its roots in Carpi's and Italian know-how: a heritage of experience and taste that, season after ...

Liu Jo, the result of a pragmatic and concrete entrepreneurial vision, was conceived in 1995 from the intuition and creativity of Marco Marchi and has its roots in Carpi's and Italian know-how: a heritage of experience and taste that, season after season, is renewed with new garments and accessories to celebrate female empowerment with intensity and charm. Liu Jo's creative philosophy reflects a vision of femininity that is not simple aesthetic elaboration but a deeper and more intimate exploration of each woman's unique and instinctive strength, personality, and beauty, and is expressed in a refined style, glamour and always open to personal interpretations. Liu Jo's creations are contemporary and inspiring, characterized by a glamorous style and an all-Italian audacity that invites women to mix and interpret garments to express their personality and physicality in a free and seductive way. The stylistic figure is clear and distinctive, and is supported by research that combines the selection of the best materials with a careful and scrupulous study of details to offer functional and quality products, suitable for dressing every occasion. Thanks to a multi-brand strategy capable of structuring a complete offer of total looks, from clothes to shoes to accessories, today Liu Jo is present in 50 countries and in 3 different continents – Europe, Africa and Asia – through a distribution network composed of over 350 single-brand stores and 5000 multi-brand stores worldwide.