Guess, a name, a guarantee. A clothing label that for years has been calling the tune to American catwalks while in Italy it has become an emblem of youthful elegant appearance. Guess is an American brand mostly recognisable in its advertising which, in black and white, has used the images of many models and actresses. Nowadays, the Guess brand is used to sell clothing but also other fashion accessories such as watches, jewellery and spectacles. The name Guess explains the use of the question mark in the logo. To present Guess to perfection we have to examine the latest trends. Bags in black and white, for example, demonstrating the passion for the colour block and efficiency of playing on contrasts. The leather bag is rock and chic; to see it, touch it, means falling in love with it. The same goes for the Denim print, main feature of Guess watches. And women not content with just toting a leather handbag? For these ladies there are fantastic glam shoes to exalt their femininity and adjust to suit the foot of the wearer. We quickly arrive at clothing which is also the American company’s core business. From sexy lingerie that underlines femininity, providing unforgettable moments, to printed graffiti and the typical colour of clothes that ideally illuminate the look of men and women alike.